In today’s digital world, your website isn’t just a page—it’s your handshake, your first impression, your deal-maker. If your commercial real estate website design is outdated, slow, or confusing, potential clients won’t stick around. They’ll click away, and you’ll lose business.

So, what makes a real estate website stand out? Let’s break it down with five key DOs and DON’Ts.

1. DO: Keep It Clean and Professional

A cluttered website is like a messy office—it drives clients away. Your homepage should be sleek, easy to navigate, and visually appealing.

• Use high-quality images of properties
• Keep colors and fonts consistent
• Ensure fast-loading pages

At FocusedCRE, we design commercial real estate websites that look sharp and professional, creating instant trust with visitors.

DON’T: Overload It with Information

Too much text, too many buttons, and excessive pop-ups make a website overwhelming. People won’t dig through pages of content to find what they need. Keep it simple, clear, and user-friendly.

2. DO: Make It Mobile-Friendly

Over 60% of web traffic now comes from mobile devices. If your site doesn’t work well on a phone or tablet, you’re losing leads.

• Ensure fast loading times
• Use mobile-friendly menus
• Make text and buttons easy to tap

A top real estate website design company ensures your site functions perfectly on every screen size.

DON’T: Ignore Mobile Users

If visitors have to pinch and zoom just to read property details, they won’t stay. A bad mobile experience means lost deals.

3. DO: Highlight Your Listings Clearly

Your properties are the star of the show—so make them shine. A well-designed listing page should:

• Include high-quality images and virtual tours
• Provide detailed but concise descriptions
• Feature a clear "Contact" or "Schedule a Tour" button

At FocusedCRE, we create commercial real estate websites that put your properties front and center, making it easy for buyers and tenants to take action.

DON’T: Bury Listings Under Clutter

If visitors have to click multiple times just to see available properties, they’ll leave. Make listings accessible in one or two clicks.

4. DO: Optimize for SEO

What good is a website if no one finds it? SEO (Search Engine Optimization) helps your site rank higher on Google.

• Use keywords like “commercial real estate” naturally in content
• Add meta tags and descriptions
• Optimize images to improve site speed

A strong SEO strategy ensures your website attracts high-quality traffic.

DON’T: Neglect SEO

Without SEO, your site is invisible to search engines. Even the best design won’t help if no one sees it.

5. DO: Make Contacting You Easy

If someone likes a property, they should be able to reach you in seconds. Ensure your contact details are visible on every page.

• Use a simple contact form
• Add a click-to-call button for mobile users
• Display your phone number and email prominently

At FocusedCRE, we make sure visitors can contact you effortlessly, turning clicks into real connections.

DON’T: Hide Your Contact Information

If a potential client has to search for your phone number, they’ll move on to a competitor. Make reaching out simple and stress-free.

Final Thoughts

A well-designed commercial real estate website design isn’t just about looks—it’s about results. A clean layout, mobile-friendly design, clear listings, SEO, and easy contact options all work together to drive business growth.

Looking for a website that delivers? FocusedCRE specializes in creating high-performance real estate sites that attract clients and close deals.

Don’t let an outdated site hold you back. Get started today.