The global toothpaste tablet market is experiencing significant growth, driven by increasing consumer demand for sustainable, travel-friendly, and health-conscious oral care solutions. Leading brands are innovating with eco-friendly packaging and natural ingredients, reshaping the oral hygiene landscape.

Market Overview

Valued at approximately USD 68.6 million in 2023, the toothpaste tablet market is projected to expand at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2030. This growth is fueled by rising environmental awareness, the convenience of portable oral care products, and a shift towards natural and chemical-free formulations.

Leading Brands and Innovations

Bite Toothpaste Bits

Bite has emerged as a pioneer in the plastic-free oral care segment, offering fluoride and fluoride-free tablets made from vegan, cruelty-free ingredients. Their products are packaged in refillable glass jars and compostable pouches, aligning with zero-waste principles. Bite's subscription-based model and diverse flavor offerings, including seasonal varieties, cater to eco-conscious consumers seeking sustainable alternatives. 

Hello Products (Colgate-Palmolive)

Hello Products, a subsidiary of Colgate-Palmolive, offers toothpaste tablets infused with natural ingredients like activated charcoal. Their commitment to sustainability is evident in their fluoride-free options and recyclable packaging, appealing to health-conscious and environmentally aware consumers. 

Denttabs GmbH

German-based Denttabs specializes in fluoride-containing toothpaste tablets that incorporate polishing cellulose and xylitol, catering to individuals with sensitive teeth. Their products are known for minimal abrasion and maximum remineralization, packaged in eco-friendly materials. 

Huppy

Huppy offers plant-based, plastic-free toothpaste tablets in flavors like mint and charcoal. Packaged in recyclable tins, Huppy's products appeal to eco-conscious travelers and young adults seeking sustainable oral care options. 

Toothpaste Tablet Production Process

1. Formulation Development

The journey begins with the careful selection and blending of ingredients. Key components include:

• Abrasives: Calcium carbonate or silica to aid in cleaning.

• Binders: Cellulose or maltodextrin to maintain tablet integrity.

• Flavoring Agents: Natural flavors like mint or cinnamon for a pleasant taste.

• Sweeteners: Xylitol or stevia to provide sweetness without sugar.

• Active Ingredients: Fluoride or herbal extracts for oral health benefits.

These ingredients are precisely weighed and mixed to create a homogeneous blend .

2. Granulation

To ensure uniformity and ease of compression, the mixed ingredients undergo granulation. This process can be:

• Wet Granulation: Involves adding a granulating liquid to form a wet mass, which is then dried and sieved to yield granules.

• Dry Granulation: Suitable for moisture-sensitive materials, this method compacts the powder blend under low pressures to form granules .

3. Tablet Compression

The granulated material is fed into a tablet press, where it's subjected to high pressure to form uniform tablets. This step ensures that each tablet has consistent weight, hardness, and dissolution properties .

4. Drying

Post-compression, the tablets are dried in controlled ovens to reduce moisture content to below 2%. This step is crucial to prevent microbial growth and ensure the tablets' stability during storage .

Sustainable Packaging and Ingredients

The toothpaste tablet market is characterized by a strong emphasis on sustainability. Brands are adopting eco-friendly packaging solutions, such as biodegradable containers, recyclable tins, and compostable pouches, to reduce plastic waste. For instance, The Humble Co. packages its toothpaste tablets in recyclable or compostable cardboard containers, aligning with its commitment to environmental responsibility. 

In terms of ingredients, there is a notable shift towards natural and chemical-free formulations. Consumers are increasingly seeking products free from artificial preservatives, sulfates, and synthetic additives. Brands are responding by incorporating natural ingredients like xylitol, calcium carbonate, and essential oils, catering to the demand for clean-label oral care products. 

Market Drivers

Environmental Concerns

Traditional toothpaste tubes contribute significantly to plastic waste, with billions ending up in landfills annually. Toothpaste tablets offer a sustainable alternative, often packaged in biodegradable or recyclable materials, aligning with global efforts to reduce plastic pollution. 

Travel-Friendly Solutions

The compact and spill-proof nature of toothpaste tablets makes them ideal for travelers. Brands like Bite and Denttabs offer travel-sized kits, enhancing convenience for consumers on the go.

Health-Conscious Consumers

There is a growing trend towards natural and chemical-free oral care products. Toothpaste tablets, often free from artificial preservatives and synthetic additives, appeal to health-conscious consumers seeking safe and effective oral hygiene solutions. 

Regional Market Insights

North America

The U.S. market accounted for USD 34 million in 2024 and is anticipated to grow at a CAGR of 6.9% between 2025 to 2034. The rise of eco-conscious living and preference for natural ingredients have fueled the market for toothpaste tablets, with brands like Bite and Unpaste seeing strong sales. 

Europe

In Europe, regulatory measures like the EU's 2025 ban on non-recyclable oral care packaging are accelerating the adoption of sustainable products. Brands such as PÄRLA and The Humble Co. are leading the market with eco-friendly offerings. 

Asia-Pacific

Countries like China and India are emerging markets for toothpaste tablets, driven by increasing urbanization and environmental awareness. Brands like Denttabs and MintDrops are expanding their presence in these regions, offering sustainable oral care solutions. 

Conclusion

The toothpaste tablet market is poised for continued growth, propelled by consumer demand for sustainable, convenient, and health-conscious oral care products. Leading brands are innovating with eco-friendly packaging and natural ingredients, reshaping the oral hygiene industry. As environmental concerns and health awareness continue to rise, toothpaste tablets are set to become a mainstream choice for consumers worldwide.