Belgium Frozen Food Market to Exceed USD 2.1 Billion by 2031 as Premiumisation and Convenience Drive Demand

[Brussels, 7th June 2025] – According to Clearview Market Insights (CVMI), the Belgium frozen food market is set to grow from USD 1.46 billion in 2024 to USD 2.13 billion by 2031, posting a healthy CAGR of 5.5 percent. Belgium’s demand for quick-prep, high-quality frozen meals, vegetables, and snacks continues to increase amid urban lifestyle pressures and retail innovation.
“Belgium’s consumers are shifting from basic frozen staples to premium, health-focused frozen meal kits and organic snacks,” said Pieter Van Damme, senior EU market analyst at CVMI. “Retailers are innovating with sustainable packaging and digital promotions to retain loyalty in an increasingly quality-conscious market.”
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Key Figures
- 2024 Market Value: USD 1.46 billion
- 2031 Forecasted Value: USD 2.13 billion
- CAGR (2024–2031): 5.5 percent
Growth Catalysts
- Urban Pressures: Smaller households and dual-income families are turning to frozen foods for meal convenience.
- Sustainability Goals: Frozen food minimizes spoilage and aligns with EU waste-reduction targets.
- Retail Expansion: Aldi, Lidl, and Colruyt are continuing to enhance their frozen aisles through private-label innovation.
- Health Focus: Surge in demand for gluten-free, vegetarian, and low-sodium ready meals.
Market Segmentation Trends
- Top Product Performers: Frozen vegetables, potato snacks, and seafood leading volume and revenue growth.
- Channel Insights: Discounters and online apps are gaining frozen food share from hypermarkets.
- Demographics: Seniors and young professionals both drive category diversity—from traditional Belgian dishes to global ready meals.
Competitive Landscape Snapshot (2024)
- Greenyard Frozen – 21%: Leading in frozen vegetables and private label services
- Iglo – 18%: Strong brand loyalty in fish, vegetables, and meals.
- Lutosa – 16%: Dominates the frozen potato category, particularly in HoReCa.
- Private Labels – 32%: Broadest reach, value-oriented positioning
- Others – 13%: Focused on health-conscious and gourmet segments
Looking Ahead to 2031
The future of Belgium’s frozen food market lies in advanced freezing technology, circular packaging, and digitized inventory systems. Growth will be strongest in premium meal kits, vegan proteins, and fusion-cuisine snacks. Omnichannel retail strategies and predictive supply chain analytics will further shape competitive advantage.
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