[New York, 24 July 2025] – The global market for swabs and viral transport media (VTM) is expected to grow from USD 1.87 billion in 2024 to USD 3.04 billion by 2031, according to Clearview Market Insights (CVMI). Despite the post-COVID normalization, strong demand remains from national surveillance programs, outbreak preparedness efforts, and decentralized testing platforms.

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Swabs and VTMs are no longer just emergency products—they’ve become standard infrastructure for infectious disease diagnostics,” noted Dr. Elena Moro, Diagnostics Lead at CVMI. “Their evolving design now reflects the need for portability, automation compatibility, and multi-pathogen stability.

North America remains the largest market due to centralized procurement through public health agencies, while Europe is transitioning to fully IVDR-compliant media formats. Asia-Pacific is growing the fastest as regional OEMs expand and obtain global certification.

COPAN, Thermo Fisher, BD, and Hardy Diagnostics are among the key players, expanding their sterile manufacturing capacity and automation-friendly product lines. Recent milestones include COPAN’s ISO-7 cleanroom launch, Thermo Fisher’s CDC contract expansion, and BD’s telehealth-linked swab tracking software.

Looking ahead, the VTM market is expected to expand into home testing kits, reusable components, and advanced tracking solutions. Innovations such as biodegradable swab materials and guanidine-free media are positioning the industry for a more sustainable and accessible future.

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