Liquid-applied roofing (LAR) systems are applied as a liquid and cure into seamless, UV-resistant membranes that waterproof and extend roof life; most systems can be sprayed, rolled, or brushed, enabling fast installs and overlays of existing roofs. Stratview Research forecasts the global liquid applied roofing market to grow at 4.7% CAGR (2023–2028), reaching USD 5.6 billion by 2028.

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Drivers

• Capex and asset protection. Rising construction & infrastructure spending, the need to prevent water damage, and more volatile climate/weather conditions are primary adoption catalysts.
• Regulation & sustainability. Building codes and energy goals favor reflective, low-disruption overlays that can avoid landfill from tear-offs—aligning with LAR’s strengths.
• Industry consolidation. M&A has reshaped portfolios and channel reach (e.g., Holcim–Firestone Building Products (2021); Saint-Gobain–GCP Applied Technologies (2022)), supporting specification pull-through.

Trends

• Material mix: Acrylic remains the leading material, valued for cost, reflectivity, UV durability, and versatility across substrates; polyurethane spray membranes have also expanded in North America and Europe.
• Where it’s used: Flat roofs dominate; commercial end users lead demand; and repair & renovation outpaces new build as owners extend asset life.
• Substrates: Concrete is the largest substrate segment, with bitumen remaining important across both residential and commercial roofs.
• Regional outlook: Asia-Pacific is projected to be both the largest and fastest-growing region, reflecting economic growth and sizable renovation needs.
• Competitive landscape: Notable players include Oriental Yuhong, Sika, BASF, Saint-Gobain, Dow, Carlisle, and RPM.

Conclusion

Backed by practical installation, energy benefits, and overlay economics, LAR is positioned for steady expansion to USD 5.6B by 2028. Expect acrylic systems to retain leadership, flat-roof commercial renovations to anchor volume, and APAC to set the growth tempo—while portfolio consolidation and reflective formulations sharpen the value proposition for owners and specifiers.