Integrating CRM With the Wider Business Ecosystem

Modern organizations often use multiple platforms to run their operations. Without integration, these tools can create data silos and inefficiencies. Microsoft Dynamics 365 Consulting help overcome this challenge by ensuring seamless integration with tools like Power Platform, Azure, and custom APIs.

Lexmark’s experience is a clear example. The company faced difficulties in unifying its old CPQ system with its broader ecosystem. By working with consultants to integrate Dynamics 365 and Experlogix CPQ, they built a connected system that allowed real-time data exchange.

With Evolvous, the outcome was striking—a 43% drop in quote revisions, resulting in faster deal closures and smoother workflows. This proves that seamless CRM integration drives not only efficiency but also tangible business results.

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