BarbaraS

Why Business Insurance Customer Loyalty Depends on Digital-First Experiences in the U.S. Market

For decades, commercial insurance in the United States revolved around predictable buying behavior. Business owners stayed loyal to the same broker for decades, renewals were paper-heavy, and decisions were driven largely by price and personal relationships. That model worked well when companies moved slowly and operations were mostly physical. Today, that buyer still exists—but...

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