Effective PR starts with smart tools—and smart strategies. For startups looking to gain media traction, leveraging a journalist database like Pressraven can be a game-changer. With the right approach, Pressraven helps media contact database streamline media outreach, making it easier to connect with the right voices and get your story heard. Here’s how to make the most of it:

Don't Rely Solely on Automation
Pressraven's automated features are powerful, but they’re just the beginning. To build a truly effective media list, startups should go beyond automation—doing their own research, verifying contacts, and ensuring every journalist in the database is current and relevant. This blend of automation and human touch leads to stronger, more targeted outreach.

Prioritize Privacy and Consent
Journalist trust is crucial. Always ensure you have permission to contact the people on your list. Be clear about how you obtained their information, and offer a simple opt-out option. Respecting consent not only keeps you compliant but also sets the tone for respectful, professional relationships with the media.

Personalize Every Pitch
Generic pitches get ignored. Tailored, well-researched messages get results. Use Pressraven’s tools to understand a journalist’s interests, then craft pitches that align with their beat. When a journalist sees you’ve done your homework, they’re far more likely to pay attention—and maybe even cover your story.

With the right mix of strategy and tools, Pressraven empowers startups to run smarter PR campaigns and build lasting media relationships.