[Istanbul, 7th June 2025] – The Turkey Frozen Food Market is expected to grow from USD 1.91 billion in 2024 to USD 3.43 billion by 2031, according to new projections from Clearview Market Insights (CVMI). This impressive growth, registering a CAGR of 8.6 percent, is fueled by a strong domestic appetite for convenience foods and Turkey’s rising status as a regional frozen food export hub.

“Frozen food has found a firm footing in Turkish households, thanks to busy lifestyles and international food trends,” said Caner Demirtaş, senior food markets analyst at CVMI. “Brands are innovating across the board—from Anatolian-style frozen meals to health-forward snacks.”

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Key Market Highlights

• 2024 Market Size: USD 1.91 billion
• 2031 Projection: USD 3.43 billion
• CAGR (2024–2031): 8.6 percent

Growth Drivers

• Youth-Led Demand: High consumption of frozen pizza, börek, and snacks among Turkey’s population under 35.
• Modern Trade Expansion: Retail giants and quick-commerce players are diversifying frozen offerings
• Export Excellence: Turkish producers supply halal-certified, Mediterranean-style frozen meals to Europe, MENA, and Central Asia
• Inflation-Driven Value Shifts: Consumers increasingly prefer bulk and multi-serve frozen products for cost efficiency

Segmentation Insights

• Hot Products: Ready meals and frozen pizza drive revenue growth, while frozen vegetables remain staples.
• Channel Evolution: Online groceries and discounters now account for over 40% of category sales.

·       Consumer Profiles: Urban millennials and young families represent the largest buyer base, particularly for easy-prep dinners.

• Competitive Landscape Snapshot (2024)

• SuperFresh – 25%: Leading brand in pizza, vegetables, and local snacks
• Penguen Gıda – 18%: Specialist in vegetables and frozen legumes
• Kerevitaş – 16%: Balanced portfolio across frozen categories
• Private Labels – 27%: Dominant in price-sensitive segments via BİM, A101, Migros
• Others – 14%: Importers and niche players targeting upper-income groups

Outlook to 2031

The Turkish frozen food market will continue to evolve around localization, sustainability, and export readiness. Innovations in low-sodium, high-protein, and allergen-free frozen products will reshape premium demand. Investments in solar-powered cold storage and AI-led inventory management will define next-generation supply efficiency.

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About Clearview Market Insights:

Clearview Market Insights is a leading market research and consulting firm providing in-depth industry analysis and strategic recommendations for businesses worldwide.

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Bhavani K

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ClearView Market Insights

Mail: sales@clearviewmarketinsights.com

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