GCC Digital Out-of-Home (DOOH) Advertising Market Poised for Robust Growth, Forecasted to Expand at 21% CAGR from 2024-30

MarkNtel Advisors has released its latest report highlighting strong growth in The GCC Digital Out-of-Home (DOOH) Advertising Market size is projected to grow at a CAGR of around 21% during the forecast period, i.e., 2024-30

Report Coverage

This report offers a comprehensive analysis of the GCC Digital Out-of-Home (DOOH) Advertising Market, providing valuable insights across historical trends, current dynamics, and future forecasts.

• Base Year: 2023
• Forecast Years: 2024-30
• Historical Years: 2019-22

GCC Digital Out-of-Home (DOOH) Advertising Market Overview

The digital out-of-home advertisements market in the GCC region is in its nascent stage but registering exponential growth. The DOOH ads have been translating into increased brand visibility & greater customer recall, which is gradually translating into sales. Therefore, the brands are increasingly coming up with engaging DOOH advertisements for crowded areas such as public transport infra, highways, malls, stadiums, etc.

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GCC Digital Out-of-Home (DOOH) Advertising Market Segmentation Outlook

The GCC Digital Out-of-Home (DOOH) Advertising is categorized into notable segments, which help in understanding the structure, dynamics, and opportunities within the market. These segments are typically based on:

By Type

• Billboards/LED Screens – Market Size & Analysis 2019-2030 (USD Million)
• Street Furniture – Market Size & Analysis 2019-2030 (USD Million)
  • ATM Kiosks
  • Pedestrian panels
  • Mall Ad Panels (in the middle of mall walkways and outside malls)
• Transit

By End User

• Retail – Market Size & Analysis 2019-2030 (USD Million)
• Real Estate – Market Size & Analysis 2019-2030 (USD Million)
• Financial Services – Market Size & Analysis 2019-2030 (USD Million)
• Government – Market Size & Analysis 2019-2030 (USD Million)
• Automotive – Market Size & Analysis 2019-2030 (USD Million)
• Others (Education, Healthcare, etc.) – Market Size & Analysis 2019-2030 (USD Million)

By Location

• Highways/Bridges – Market Size & Analysis 2019-2030 (USD Million)
• Roadside Mupis – Market Size & Analysis 2019-2030 (USD Million)
• Roadside Lamp Posts – Market Size & Analysis 2019-2030 (USD Million)
• Gas Stations – Market Size & Analysis 2019-2030 (USD Million)
• Malls – Market Size & Analysis 2019-2030 (USD Million)
• Stadiums – Market Size & Analysis 2019-2030 (USD Million)
• Public Transport Stations – Market Size & Analysis 2019-2030 (USD Million)
• Others

By Country

• The UAE – Market Size & Analysis 2019-2030 (USD Million)
• Saudi Arabia – Market Size & Analysis 2019-2030 (USD Million)
• Oman – Market Size & Analysis 2019-2030 (USD Million)
• Qatar – Market Size & Analysis 2019-2030 (USD Million)
• Kuwait – Market Size & Analysis 2019-2030 (USD Million)
• Bahrain– Market Size & Analysis 2019-2030 (USD Million)

GCC Digital Out-of-Home (DOOH) Advertising Market Challenge

Availability of Other Lower Cost Advertising Mediums - The higher cost of digital billboards, along with the added rental cost for installation spaces, is one of the major challenges for the Digital Out-of-Home (OOH) Advertising market. Due to the higher cost of advertising, mainly at prime locations, vendors prefer to advertise over social media & other advertising platforms rather than buying digital billboards. Additionally, the use of traditional billboards is more in demand due to their lower cost compared to digital billboards, which is again a challenge for DOOH advertising.

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Top GCC Digital Out-of-Home (DOOH) Advertising Market Brands & Their Strategic Market Positioning

MarkNtel Advisors Research identifies Al Arabia, Backlight Media, JCDECAUX SA, ELAN Media, HyperMedia FZ LLC,   Hills Advertising L.L.C., Elevision, Dooha Media, Viola Communications,   Mubashir, Lifeonscreen, Wave Media, Emirates Neon Group,Others as key players shaping the market landscape.

GCC Digital Out-of-Home (DOOH) Advertising Market News

• 2021: ELAN Media implemented programmatic buying for all of its digital out-of-home (DOOH) assets in Qatar & Oman.
• 2019: JCDecaux launched its first VIP Digital Gate advertisement with Bulgari at Dubai International Airport.

Key Questions Answered in the Report

• What is the market size (value & volume) along with the current & future trends, growth factors & challenges, etc.?
• How the industry has been evolving, and which segments would dominate the market during the forecast period?
• What are the key opportunity areas that companies foresee in the coming years 2030?
• Who are the key players in the market, and what are their competitive strengths?
• What are the key growth drivers & challenges associated with the market, and how would they impact the market through the forecast period?

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