Saudi Arabia Protein Bar Market Overview: 2025-2030

Base Year: 2024

Historical Years:    2020-23

Forecast Years: 2025-2030

The Saudi Arabia Protein Bar Market size was valued at around USD 3.1 million in 2024 and is projected to reach USD 5.7 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 8.5% during the forecast period, i.e., 2025-30.

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Saudi Arabia Protein Bar Market Dynamics: 2025-2030

Saudi Arabia Protein Bar Market Driver:

Growing Demand for Convenient & Healthy Snacks – The increasing demand for convenient and healthy snack foods is expected to generate ample market growth for protein bars in Saudi Arabia. Due to the growing population’s concerns about health and fitness, there is a trend toward the so-called ‘healthy snacks’. In 2022, as per the Saudi General Authority, the obesity rate in the Kingdom has risen to 32.7%, prompting government initiatives to promote healthier lifestyles, including Vision 2030’s focus on improving public health and well-being.

Moreover, the Saudi Food and Drug Authority (SFDA) has laid down stringent regulations on sugar content and labels of products and dissolved the normal unhealthy snacks with protein bars with high nutritional values. These regulations are in line with the fact that there is a growing eating habit across the Kingdom of incorporating functional foods in regular diets, an approaching generation with a busy lifestyle needs convenient food and functionality. By having various platforms such as; Amazon, Sand Noon and many other retail chains, the availability of protein bars has increased. Also, community fitness campaigns like Saudi Sports for All Federation (SFA) create a market for the consumption of products such as protein bars after workouts. With favorable government policies and a health-conscious population, the Saudi protein bar industry is expected to witness substantial growth, offering opportunities for local and international brands to innovate and capture market share.

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Saudi Arabia Protein Bar Market (2025-30): Segmentation Outlook

The market report has segmented the market into the following categories:

By Type

-Vegan Protein Bar- Market Size & Forecast 2020-2030, USD Million, Thousand Tons

-Regular Protein Bar- Market Size & Forecast 2020-2030, USD Million, Thousand Tons

In the Saudi Arabia protein bar sector, regular protein bars have a higher demand than vegan protein bar convenience sugars.

By Application

-Sports Nutrition- Market Size & Forecast 2020-2030, USD Million, Thousand Tons

-Meal Replacement-Market Size & Forecast 2020-2030, USD Million, Thousand Tons

-Others (Dietary Supplements & Energy Boost, etc.)- Market Size & Forecast 2020-2030, USD Million, Thousand Tons

By Distribution Channel

-B2B

-Direct Sales-Market Size & Forecast 2019-2030, Thousand Tons

-B2C

-Online - Market Size & Forecast 2019-2030, Thousand Tons

-Supermarket/Hypermarket-Market Size & Forecast 2019-2030, Thousand Tons

-Convenience Store-Market Size & Forecast 2019-2030, Thousand Tons

By Region

-West

-East

-South

-North

-Central

The central region dominates the Saudi Arabia Protein Bar Market, holding around 40% market share,

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Top Companies Operating in the Saudi Arabia Protein Bar Market:

PepsiCo Inc., General mills inc, The Hershey Company (ONE Brands LLC), Barebells Functional Foods AB, kbf enterprises ltd (warrior supplements), Glanbia PLC, Lifefood International, Kind LLC, Clif Bar and Company, Calibar Protein Bar, The Nature Bounty co, Kind snacks, Musclepharm corporation, OneBrands LLC, Optimum nutrition, Others,

Industry Recent Development:

• In 2023: think!, a high-protein snack brand under Glanbia Performance Nutrition, recently introduced two new dessert-inspired flavors to its High Protein Bars lineup: Boston Crème Pie and Chocolate Mint.

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