Video on Demand (VoD) Market Overview

Video-on-demand (VOD) is a technology that allows video material, such TV series and movies, to be sent straight to individual consumers for instant watching. Video content in cable television VOD systems is kept in compressed digital file format on a central server. Using the cable set-top box, the consumer selects from a menu of programming options that are either free or cost-prohibited. The program is streamed by the server right away. The program can be stopped and then resumed, or it can be fast-forwarded, rewinded, and paused. There are situations when the program is only accessible for a limited amount of time. In addition, VOD systems can employ a download-based strategy where the program is kept on a hard drive within the set-top box or they may transmit over the Internet to a personal computer. Satellite television services, which broadcast the same signal over an entire service area, cannot accommodate true VOD, though they often offer Internet VOD.

The global video-on-demand (VoD) market size was valued at USD 96.09 billion in 2023. It is estimated to reach USD 286.36 billion by 2032, growing at a CAGR of 12.9% during the forecast period (2024–2032).

Competitive Landscape

Some of the prominent players operating in the Video on Demand (VoD) Market are:

  1. Google LLC
  2. Amazon.com, Inc.
  3. Hulu LLC (The Walt Disney Company)
  4. AT&T, Inc. (Warner Media, LLC and Discovery, Inc.)
  5. Netflix, Inc.
  6. Apple, Inc.
  7. Comcast Corporation
  8. Facebook, Inc.
  9. Telefonaktiebolaget LM
  10. Ericsson
  11. Verizon Communications Inc.

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Latest trends in Video on Demand (VoD) Market report

  • Increase in Users of Mobile Internet: One of the main factors propelling the VoD industry is the increasing use of high-speed Internet along with mobile devices like tablets and smartphones. The demand for mobile-based video-on-demand (VoD) services is being driven by the ease and flexibility of accessing material while on the go.
  • Increasing Streaming Platform Adoption: The VoD market is being dominated by subscription-based streaming services like Netflix, Amazon Prime Video, and Hulu, which provide consumers with enormous content libraries and tailored suggestions. One important trend is the transition from regular cable TV to on-demand streaming.
  • Diverse Business Models Are Emerging: The transactional (TVoD) and advertising-supported (AVoD) models are expanding in the video on demand (VoD) industry alongside subscription-based (SVoD) options. Customers now have additional options for accessing content depending on their budgets and tastes thanks to this diversification.
    Growth of Regional and Local Entities: Global behemoths like Netflix and Amazon dominate the VoD space, while smaller, localized providers are gaining ground by providing material catered to certain regional and cultural tastes. Movistar+ in Spain, Joyn Plus+ in Germany, and Kayo in Australia are a few examples.
  • Increased Attention to Originality and Quality of Content: To set themselves apart from the competition and draw in new customers, video-on-demand (VOD) services are heavily spending in creating original, high-caliber content and obtaining the exclusive rights to well-known film titles. The market's evolution is being shaped by this content-driven rivalry.
    Consumer Price Sensitivity Is Rising: Rising subscription cancellation rates are a result of consumers' growing sensitivity to pricing as the VoD market develops, particularly in countries like Australia and Germany. To keep consumers, providers must strike a balance between content quality and cost.

Due to the widespread availability of high-speed internet and consumers' growing inclination toward on-demand content consumption, Video on Demand (VoD) has experienced tremendous development in recent years. The VoD market is expected to increase at a compound annual growth rate (CAGR) of around 11.2% from its estimated $82 billion valuation in 2023 to $126 billion in 2027. The biggest market is still North America, which is followed by Europe and Asia-Pacific. The market is dominated by subscription-based services (SVOD), which are primarily offered by Netflix, Amazon Prime, and Disney+. Additionally, as consumers look for more flexible and varied viewing alternatives, ad-supported VoD (AVOD) and transaction-based VoD (TVOD) are becoming more popular. VoD usage has been further boosted by the rise of smart TVs and mobile device streaming, making it a crucial part of contemporary entertainment.

Global Video on Demand (VoD) Market: Segmentation

As a result of the Video on Demand (VoD) Market segmentation, the market is divided into sub-segments based on product type, application, as well as regional and country-level forecasts.

  1. By Content Type
    1. Sports 
    2. Music 
    3. TV Shows
    4. Kids 
    5. Movies 
    6. Original Content
    7. Others
  2. By Monetization Model
    1. Subscription-Based VoD
    2. Transactional VoD
    3. Ad-Supported VoD
  3. By Device Compatibility
    1. Smartphones 
    2. Smart TVs 
    3. Gaming Consoles
    4. Tablets/Laptops
    5. Others

The report forecasts revenue growth at all the geographic levels and provides an in-depth analysis of the latest industry trends and development patterns from 2022 to 2030 in each of the segments and sub-segments. Some of the major geographies included in the market are given below:

  • North America (U.S., Canada)
  • Europe (U.K., Germany, France, Italy)
  • Asia Pacific (China, India, Japan, Singapore, Malaysia)
  • Latin America (Brazil, Mexico)
  • Middle East & Africa

Regional Analysis

With a market share of roughly 33.6% in 2022, North America had the biggest share. Because of the country's robust IT sector growth and the extensive use of data centers, enterprise software, and communication systems, the U.S. generated the most income. Developing cutting-edge VoD services is the main priority for major firms like Apple, Amazon, and Netflix.
Asia Pacific, which is predicted to grow at the fastest rate between 2023 and 2030 (CAGR of 10.3%), is predicted to be the fastest. Large client bases, an increase in mobile internet users, and an increase in business-IT service provider relationships are all contributing factors to this rise. The increasing end-user demand is driving global VoD players' expansion in this region. 

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Key Highlights

  • In order to explain Video on Demand (VoD) Market the following: introduction, product type and application, market overview, market analysis by countries, market opportunities, market risk, and market driving forces
  • The purpose of this study is to examine the manufacturers of Video on Demand (VoD) Market, including profile, primary business, and news, sales and price, revenue, and market share.
  • To provide an overview of the competitive landscape among the leading manufacturers in the world, including sales, revenue, and market share of Video on Demand (VoD) Market percent
  • In order to illustrate the market subdivided by kind and application, complete with sales, price, revenue, market share, and growth rate broken down by type and application
  • To conduct an analysis of the main regions by manufacturers, categories, and applications, covering regions such as North America, Europe, Asia Pacific, the Middle East, and South America, with sales, revenue, and market share segmented by manufacturers, types, and applications.
  • To conduct an investigation into the production costs, essential raw materials, and production method, etc.

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