Functional Flour Market Dynamics: Consumer Shifts Toward Clean Label, Non-GMO Flours Impacting Product Offerings
The functional flour market is undergoing a pivotal transformation, driven by one of the most influential trends in modern food culture: the clean label movement. Consumers are no longer content with just healthier or gluten-free alternatives—they’re also seeking transparency, simplicity, and natural sourcing in every ingredient. This shift is putting clean label and non-GMO flours...
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