Leveraging Customer Digital Twins to Drive Hyper-Personalization: A...

Leveraging Customer Digital Twins to Drive Hyper-Personalization: A Strategic Roadmap for Retail and CPG Leaders

Chloe is excited. She just received an email from her go-to fashion retailer about a new line of sustainable activewear — the pieces are precisely her style and in her favorite earthy tones. One item stands out and she quickly places an order. But when it arrives, the fit of the garment is not quite right. She heads to the app, ready to return the garment. The retailer's virtual assistant...

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