socialagentau

UGC vs. Traditional Testimonials: Which Social Proof Works Best in 2026?

Social proof has become the cornerstone of digital marketing, but the landscape has shifted dramatically. Today's consumers are savvier, more skeptical, and increasingly immune to polished marketing messages. The question facing brands in 2026 isn't whether to use social proof, but which type will actually move the needle. User-generated content (UGC) and traditional testimonials both promise...

0 154